Senior Performance Marketer
Cairo, Egypt
Are you a data-driven growth hacker who thrives in fast-paced environments and can turn numbers into explosive campaign results? FabMinds is on the lookout for a Senior Performance to own and scale our performance marketing engine across e-commerce and platform-driven products.
What You’ll Do
• Design and execute full-funnel paid media strategies across Meta Ads, Google Ads, YouTube, and other paid channels.
• Optimize campaigns around key metrics: ROAS, CPA, CAC, and CLV — aiming for continuous improvement.
• Lead audience segmentation and targeting efforts, crafting personalized user journeys for both B2C and B2B segments.
• Run and analyze multivariate A/B tests across creatives, ad copy, landing pages, and funnel steps.
• Work closely with content, design, and product teams to develop high-converting ad assets and landing pages.
• Manage retargeting, lookalike audiences, and affiliate strategies to drive user retention and re-engagement.
• Monitor performance dashboards using GA4, Meta Business Suite, and Tableau; provide weekly insights and growth recommendations.
• Stay on the pulse of trends, algorithms, and emerging tools — and capitalize on untapped growth channels.
What You Bring
• 5+ years of performance marketing experience, ideally with $50K+/month budget ownership in e-commerce or tech.
• Mastery of Google Ads, Meta Ads (Facebook, Instagram), and optionally TikTok/LinkedIn Ads.
• Deep understanding of attribution modeling, conversion tracking, and funnel optimization.
• Highly analytical mindset — skilled in Google Analytics, Mixpanel, Tableau or Power BI.
• Proven results in scaling campaigns across both B2C and B2B verticals.
• Comfortable working with cross-functional teams and managing projects end to end.
• Proactive, results-oriented, and thrives under pressure.
Why Join FabMinds
• Competitive salary + performance-based bonuses.
• Medical insurance & wellness support.
• Work on meaningful, cutting-edge products in the 3D printing and tech space.
• Fast-track growth opportunities as we scale regionally and globally.
• A creative and respectful work culture that rewards innovation and collaboration.